Nike Flushed $14 Billion Down The Drain From A Costly Mistake They Made With Steph Curry

basketball | 10/22/18

Outside of just reaching the professional level, any athlete’s dream is to be sponsored by one of the juggernaut athletic brands. We’re talking about Adidas and Nike, naturally, but Nike is the leading sports brand in America. They have contracts with LeBron James, Kevin Durant, Tiger Woods, and Cristiano Ronaldo. Some of these players even signed lifetime deals with Nike locking them in with the swoosh even after retiring.

But one of the top NBA players, Stephen Curry, chose not to sign with Nike and joint he elite group of athletes. The reason why will make you wonder how Nike could be so stupid.

Signing Curry Should Have Been An Easy No-Brainer

For Nike, it shouldn’t have been a hard decision to sign Steph Curry for a shoe deal. He already had many ties with the brand, including his godfather Greg Brink, who worked for Nike. Curry also wore Nike’s during his entire college career.

Upon being drafted 7th overall, it made all the sense in the world to lock up Curry with a deal. In fact, no one doubted that Curry would be wearing swooshes on his shoe to start his NBA career.